Here we see Steve Jobs at a keynote in 1983 showing for the first time ever the famous "1984" ad by Ridley Scott to an exclusive audience. The ad was shown on tv shortly after that only once during the 1984 Superbowl & never aired again & is considered to be one of the greatest ads of all time.
It is 1958. IBM passes up the chance to buy a young, fledgling company that has invented a new technology called xerography. Two years later, Xerox is born, and IBM has been kicking themselves ever since.
It is ten years later, the late ’60s. Digital Equipment DEC and others invent the minicomputer. IBM dismisses the minicomputer as too small to do serious computing and, therefore, unimportant to their business. DEC grows to become a multi-hundred-million dollar corporation before IBM finally enters the minicomputer market.
It is now ten years later, the late ‘70s. In 1977, Apple, a young fledgling company on the West Coast, invents the Apple II, the first personal computer as we know it today. IBM dismisses the personal computer as too small to do serious computing and, unimportant to their business.
The early ‘80s-1981. Apple II has become the world’s most popular computer, and Apple has grown to a $300 million company, becoming the fastest-growing corporation in American business history. With over 50 compatitors vying for a share, IBM enters the personal computer market in Nove
mber of 1981 with the IBM PC.
1983. Apple and IBM emerge as the industry’s strongest competitors, each selling approximately $1 billion worth of personal computers in 1983.
Each all investor greater than $50million for RND and another $50million for Television Advertising in 1984 totalling almost one quater of 1 billion dollor combined. The shakeout is in full swing. The first major firm goes bankrupt, with others teetering on the brink. Total industry losses for 83 out shadow even the combined profits of Apple and IBM for personal computers.
It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear and IBM-dominated and controlled future. They are increasingly indesperately turning back to Apple as the only force that can ensure their future freedom.
IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry, the entire information age? Was George Orwell right about 1984?”
Big Brother: Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology, where each worker may bloom, secure from the pests purveying contradictory thoughts. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!
Announcer: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984"."
