BLOG ARTICLE 스티브 잡스 | 4 ARTICLE FOUND

  1. 2011.02.19 백악관 만찬, 스티브 잡스 뒷모습
  2. 2010.01.29 사과를 든 남자
  3. 2008.10.22 1983 Apple Keynote
  4. 2006.08.11 [스티브 잡스] 2005 스탠포드 대학 졸업식 축사


최근 6주 시한부 선고를 받았다는 둥 건강 악화설이 시끄럽던 스티브 잡스.

오바마 대통령의 초대로 방문한 백악관 만찬 사진이 공개되었다.

근데... 왠일인지 오바마를(실은 잡스를) 뒤에서 찍은 이 사진을 보고 있자니

연약해 보이는 뒷 모습에 마음이 짠 하다.




젊은 시절 마성의 매력을 뿜던 잡스. 정말인생무상




그나저나 이 만찬 참석자 리스트가 ㅎㄷㄷ 하구나.
△존 도어 벤처캐피탈리스트 △캐롤 바츠 야후 CEO △존 챔버스 시스코시스템즈 CEO △딕 코스톨로 트위터 CEO △래리 엘리슨 오라클 CEO △ 리드 해스팅스 넥플릭스 CEO △존 헤네시 스탠포드 대학교 총장 △스티브 잡스 애플 CEO △아트 레빈슨 제네테크 회장 △에릭 슈미트 구글 CEO △스티브 웨슬리 웨슬리그룹 창업자 △마크 주커버그 페이스북 CEO
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Twilight의 빨간 사과가 연상되는 사진.

소설에서 처럼 스티브 잡스에게도 보통 사람 이상의 포스가 느껴진다.


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1983 Apple Keynote

마케팅 2008. 10. 22. 01:53
1983년 매킨토시를 소개하는 날,

Here we see Steve Jobs at a keynote in 1983 showing for the first time ever the famous "1984" ad by Ridley Scott to an exclusive audience. The ad was shown on tv shortly after that only once during the 1984 Superbowl & never aired again & is considered to be one of the greatest ads of all time.



It is 1958. IBM passes up the chance to buy a young, fledgling company that has invented a new technology called xerography. Two years later, Xerox is born, and IBM has been kicking themselves ever since.

It is ten years later, the late ’60s. Digital Equipment DEC and others invent the minicomputer. IBM dismisses the minicomputer as too small to do serious computing and, therefore, unimportant to their business. DEC grows to become a multi-hundred-million dollar corporation before IBM finally enters the minicomputer market.

It is now ten years later, the late ‘70s. In 1977, Apple, a young fledgling company on the West Coast, invents the Apple II, the first personal computer as we know it today. IBM dismisses the personal computer as too small to do serious computing and, unimportant to their business.

The early ‘80s-1981. Apple II has become the world’s most popular computer, and Apple has grown to a $300 million company, becoming the fastest-growing corporation in American business history. With over 50 compatitors vying for a share, IBM enters the personal computer market in Nove

mber of 1981 with the IBM PC.

1983. Apple and IBM emerge as the industry’s strongest competitors, each selling approximately $1 billion worth of personal computers in 1983.

Each all investor greater than $50million for RND and another $50million for Television Advertising in 1984 totalling almost one quater of 1 billion dollor combined. The shakeout is in full swing. The first major firm goes bankrupt, with others teetering on the brink. Total industry losses for 83 out shadow even the combined profits of Apple and IBM for personal computers.

It is now 1984. It appears IBM wants it all. Apple is perceived to be the only hope to offer IBM a run for its money. Dealers, initially welcoming IBM with open arms, now fear and IBM-dominated and controlled future. They are increasingly indesperately turning back to Apple as the only force that can ensure their future freedom.

IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple. Will Big Blue dominate the entire computer industry, the entire information age? Was George Orwell right about 1984?”


Big Brother: Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology, where each worker may bloom, secure from the pests purveying contradictory thoughts. Our Unification of Thought is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!

Announcer: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984"."


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[WWDC 2006]에서는 건강이 악화된 것인지 연 초 맥월드의 Keynote때 보다 훨씬 힘들어 보이던 스티브 잡스, 혼자서 열정적인 연설을 하던 그의 모습은 이번에는 볼 수 없었지만, 다시 건강한 모습으로 열정적인 모습을 보여 주었으면 좋겠다. 그런 바램으로 스탠포드 대학 졸업식에서 한 차분하며 특유의 설득력으로 풀어낸 그의 연설 내용을 첫 포스팅으로 스크랩해 본다.


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